A new survey from CitySocialising, the UK’s leading online2offline socialising network for young professionals to meet new people and make friends, has revealed that while 76% of Britons would love to bag an invite to the Royal Wedding, when it comes to the reception party we’d much rather be hobnobbing with the Primrose Hill set at Kate Moss and Jamie Hince’s post wedding knees up.

When given the choice between two of the highest profile weddings the UK media circus is likely to encounter this year, the number of people who would pick Will and Kate over Moss and Hince dropped a whopping 24%.  It seems us Brits have a great sense of nationalism…that is until we’re faced with the alternative of rubbing shoulders with supermodels and rock stars.

We can only assume the shun is down to the Royals’ plans to reign in the cost of the bash in these times of austerity, presumably we’re thinking that Moss is more likely to splash the cash and stretch to a free bar.

An estimated 750 million people tuned in worldwide to watch the nuptials of Charles and Diana but if the glass coach and 25ft train is being traded in for a people carrier and diamante tiara we’d rather not take our chances on the buffet.

Sanchita Saha CEO and founder of CitySocialising commented:

“I think these results are fascinating, The Royal Wedding has been portrayed as the hot ticket of 2011 largely by the media and also with the help of brands cashing in on the action. So I find it almost Ironic then that in the modern age of  the ‘celebrity’ an idea largely spawned through the media and certainly nurtured by them, when it comes down to it us Brits  are torn between our ingrained sense of nationalism and our obsession with Celebrity.

 

Appropriate then that the ceremony – which is widely regarded as the most traditional part of the day, attracted the largest number of respondents showing patriotism when selecting the Royals, only to give into the more modern idealism of a room full of celebrities at the reception party

A reported 2 billion people will be tuning in worldwide to watch the nuptials of Will and Kate and according to the Survey Manchester is the City with the highest percentage of residents tuning in. 49% of Mancunians plan to watch the ceremony (11% more than the national average of 38%). It appears the North is divided though as Liverpool came out on top for the highest number of respondents who definitely would NOT be watching (53%). Birmingham also showed great Royal resolve with a whopping 17% of respondents claiming they had made ‘special’ plans to celebrate (national average 11%). But it was those in Nottingham (32%) and London (26%) making the most of the extended holiday and leaving the country during the celebrations.

With now just two weeks to go before the Royal Wedding, speculation is still rife about what exactly went on in the respective Stag and Hen parties which allegedly took place last weekend. If the tabloids are to be believed Harry managed to keep it a low key affair, confining it to the safety of Lodge Farm in Norfolk. Not quite the debauched headline grabbing weekend that 40% of the British Public where expecting when they predicted he would ‘throw a party that would inevitably end in embarrassment for the Royal family.’

As for the bride’s hen party – reportedly it was a low key affair with just her sister and a handful of friends in attendance. These reports will disappoint the ladies of Britain who when given the choice would have had Kate gracing the tiles of one of London’s elite Social clubs (48%), taken her on an indulgent Spa day (46%), or even a weekend in Ibiza (27%). Perhaps it’s best then that the party was left to close friends to arrange as 31% of the British public would have liked to take her for either a night in Blackpool – complete with L plates and flashing Tiara, or worse, along to the male strippers to celebrate her last night of freedom – Step away from the baby oil ladies.

If you weren’t lucky enough to bag an invite to the Royal Wedding, there’s still hope for you to make the most of your bank holiday weekend as CitySocialising have a jam packed social calendar across all of their UK cities for you to get out and meet new people in their trade mark laid back style. They’ve got Socials ranging from pub crawls to picnics in the park that weekend so whatever your interests you can meet some likeminded new people in your city.’

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*Survey conducted between 14th – 30th March 2011. Over 740 participants across UK.

National Statistics:

Which couples wedding would you most like to go to?

76 % Prince William and Kate Middleton

24 % Kate Moss and Jamie Hince

Which couples reception would you most like to go to?

52 % Kate Moss and Jamie Hince

48 % Prince William and Kate Middleton

Are you staying in country for wedding weekend?

54% – Staying

18% – Leaving

28% – Not sure

 

Do you plan to watch the Wedding?

38 % – Yes

39% – No

23 % – Not sure

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The winners with their £3000 worth of vouchers

CitySocialising the UK’s leading Online2Offline socialising network and community for outgoing young urbanites have this week announced the lucky winner of their ‘Win a Free Social Life’ competition. The winner was chosen at random from the thousands of people who entered hoping to meet new friends and give their social calendar a kick start.

The lucky winner Cassie and her three closest friends no longer have to worry about how to fill their evenings as they have been treated to £3000 worth of vouchers courtesy of CitySocialising to spend making the most of their social lives in 2011. The prize consisted of vouchers from Virgin Experience Days, Seatwave, PizzaExpress, TheatreTokens.com, Cineworld, and annual premium memberships to CitySocialising.

The nationwide competition which was free to enter was launched as an incentive to get the young urbanites of Britain away from their desks and spending more time making the most of their cities and the local events organised by CitySocialising in their area.

Sanchita Saha CEO and founder of CitySocialising commented:

“While the rest of Britain sit at home and make excuses about the economic climate or in fact climate, CitySocialising members are the outgoing young city dwellers who have made the conscious decision not to spend their evenings chained to their desks or weekends on the couch, our members want to get out and make the most of what their city has on offer and meet some likeminded new faces in the process.”

Cassie and her three friends this weekend were given the VIP treatment at CitySocialising’s Mass Mingle, the monthly event hosted by CitySocialising which see’s hundreds of urbanites turn out to meet new people, expand their social network and enjoy great company and entertainment.

Talking of the competition, Cassie commented:

“I made a couple of New Year’s Resolutions this year – Firstly to make new friends in the City close to where I work and live, and secondly to try out lots of new activities – I was keen to go to more concerts, the theatre and try out new things like rock climbing so winning this prize is perfect for me because it’s enabling me to do both! I’ve also always wanted to fly a helicopter so I think that’s what I will use the Virgin experience vouchers for!

I originally signed up to CitySocialising because one of my female friends suddenly seemed to have a lot of new, cool female friends. When I asked her how she’d managed to meet them all she told me about CitySocialising, so I signed up and it went from there.

I’ve only been on CitySocialising a couple of months and I’ve already met a great, lively bunch of people. My favorite night so far has been the girl’s only cocktail-making class, but I’ve had the opportunity to try lots of different activities and socials with new friendly people. One of the best things about CitySocialising is that you could be trying out a new activity every night of the week, with completely new people.”

Sanchita CEO and founder of CitySocialising went on to say:

We thought this competition would be a great opportunity to showcase just a few of the varied activities our outgoing members enjoy being part of our community. We now organise over 1000 Socials a month across 50 UK cities and the prizes up for grabs were just a taster of all the fantastic Social days and nights out our members enjoy. We think it’s wonderful Cassie as an active member of our site was drawn out the hat for this prize. We know her and her friends will use the vouchers to ensure they make the most of 2011”

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For more information contact: Lucy@citysocialising.com

READER OFFERS & COMPETITION PRIZES OF FREE PREMIUM MEMBERSHIP AVAILABLE

CitySocialising the UK’s leading Online2Offline socialising network and community for outgoing urbanites, backed by PROfounders, the European VC fund set up by tech luminaries Brent Hoberman (Lastminute.com) and Michael Birch (Bebo.com). Pioneering the convergence of virtual and real world networking in the UK, CitySocialising enables young professionals to meet new people and new friends locally whilst exploring and enjoying their city’s social scene. Launched with R&D funding from the Princes Trust in 2007 with a site and service in London, the network has since developed a community of over 100,000 users, organising over 1000 socials a month across 50 cities in the UK, each overseen by a local Community Manager.

It’s that time of year again when shop windows are adorned with rose petals, fluffy teddy bears and heart shaped balloons. Red glitter is scattered across the pavements outside Clinton cards, left in the wake of men stampeding the shops to buy last minute “I wuv u” cards and stock up on tacky underwear and Thornton’s finest chocolates.

Yes, it’s the lead up to Valentine’s Day, and while restaurant bookings go through the roof (what recession?) and Hallmark rub their hands together in glee, the majority of Britain recoils in horror, because even if you are head over heels about your significant other the sheer tack and extravagance of it all is enough to make even the most diehard romantic baulk!

But alas! For the cynic in you, CitySocialising have announced the perfect antidote to the Valentines madness by hosting Alternative Valentines parties and get-togethers In 50 cities across the UK. These Socials ranging from pub crawls to masked balls aim to get you out the house and away from your ‘One Million Great Power Ballads’ CD and get you socialising with likeminded people in your local area.

Sanchita Saha CEO and founder of CitySocialising commented:

“These alternative socials are open to everyone, whether you are single or just don’t fancy falling into the cliché of couples dining out on champagne and chocolate covered strawberries. Everyone is invited along to expand their social network, find friends and meet a new local crowd to socialise with.

It’s not about romance or dating, it’s just about having a great night with a new laidback crowd and expanding your social network, which is basically the whole ethos behind CitySocialising, so if you haven’t been to one of our socials before, now is the perfect time”

In London CitySocialising are hosting a night of Magic Mystery and Masquerade, with a party in the heart of the City. All guests will be treated to a complimentary Bellini on arrival and can expect an evening of dancing and entertainment. They even have celebrity magician Brendan Patrick’s (Gavin & Stacey) on hand to entertain groups and get people mingling, because there’s nothing like a bit of magic to break the ice.

CitySocialising Manchester plays host to the more time-honored Alternative Valentines Pub Crawl. Kicking off in the centre of Manchester, there will be plenty of time to get to know each other, safe in the knowledge that you won’t be surrounded by romantic smooching couples.

CitySocialising Brighton are celebrating with a ‘Back to Black’ theme in the Brighton Ballroom and guests are urged to don their finest glad rags for a night of dancing and decadence in this grand venue.

So join CitySocialising to celebrate all the good things about not being squashed in the aforementioned restaurants and spending quality time with good friends, who will stick around a lot longer than a box of cheap chocolates or a bouquet from your local CostCutter!

The Alternative Valentines socials place on and around 12th February and CitySocialising will be operating a strict guest list at all of the venues whether it be at the masked ball or in your local pub so make sure that you reserve your place in advance. To check out what’s going on in your city and RSVP visit CitySocialising.

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CitySocialising is the UK’s leading Online2Offline socialising network and community for outgoing urbanites, backed by PROfounders, the European VC fund set up by tech luminaries Brent Hoberman (Lastminute.com) and Michael Birch (Bebo.com). Pioneering the convergence of virtual and real world networking in the UK, CitySocialising enables young professionals to meet new people and new friends locally whilst exploring and enjoying their city’s social scene. Launched with R&D funding from the Princes Trust in 2007 with a site and service in London, the network has since developed a community of over 100,000 users, across 50 cities in the UK, each overseen by a local Community Manager.

For more information contact:

Lucy@citysocialising.com

CitySocialising the UK’s leading Online2Offline socialising network and community for outgoing urbanites has this week launched their first advertising campaign in Manchester with new ads on Capital Radio.

The campaign, which is being run simultaneously to their tube car panel ads in London, will be aired until February. It’s the first time CitySocialising has branched out into any kind of offline marketing and comes at a time when the company has announced a 100% increase in the number of new people joining the site this month compared to their previous high in October 2010.

The new radio ads were created by the award winning radio commercial production company Eardrum who were given a brief to create a friendly but informative ad which would educate listeners who may not be familiar with CitySocialising and would not usually be proactive in kick starting their social lives and connecting with new friends.

The ad named ‘Real World’ features the voiceover of former Brookside actress Nicola Stephenson who encourages listeners to ‘”get out and chat to ‘real’ people in the ‘real’ world” and make the most of their social life in Manchester. She goes on to highlight some of the activities that are organised through the site such as gigs, comedy nights, and meals out with likeminded people.

Sanchita Saha founder and CEO of CitySocialising commented:

“After London, Manchester plays host to our second largest community which is why we chose to first launch the radio campaign here. It will also allow us to track the success of the campaign against the tube ad campaign we are running in the South and reach Capital’s 25-45 year old ABC1 demographic.”

“This is our first foray into offline marketing after previously relying on organic growth through search and word of mouth, both of which have proved to be invaluable in getting us to where we are today with 100,000 members across 50 UK cities. However, branching out into offline marketing will give us the opportunity to reach a wider audience.”

Since the announcement of the £1 million backing CitySocialising secured at the end of 2010 from PROfounders Capital, the European VC fund set up by tech luminaries Brent Hoberman (Lastminute.com) and Michael Birch (Bebo.com), the company has seen a great start to the year with a 40% increase in new subscription revenue compared to their previous high, and a 66% lead on the same period last January.

Alongside the radio and tube ads CitySocialising are currently running a ‘Win a Free Social life’ competition which will see one lucky winner and three of their friends win over £3000 worth of vouchers to spend in the likes of Cineworld, Pizza Express and Seatwave to make the most of their Social lives in 2011.

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About CitySocialising:

CitySocialising is the UK’s leading Online2Offline socialising network and community for outgoing urbanites, backed by PROfounders, the European VC fund set up by tech luminaries Brent Hoberman (Lastminute.com) and Michael Birch (Bebo.com). Pioneering the convergence of virtual and real world networking in the UK, CitySocialising enables young professionals to meet new people and new friends locally whilst exploring and enjoying their city’s social scene. Launched with R&D funding from the Princes Trust in 2007 with a site and service in London, the network has since developed a community of over 100,000 users, across 50 cities in the UK, each overseen by a local Community Manager.

For more information contact:

Lucy@citysocialising.com

CitySocialising the UK’s leading Online2Offline socialising network and community for outgoing urbanites has this week launched their first offline advertising campaign in London with their unique tube car panel ads.

The ads mark the company’s first foray into marketing and follows on from the £1 million backing the company secured at the end of 2010 from PROfounders Capital, the European VC fund set up by tech luminaries Brent Hoberman (Lastminute.com) and Michael Birch (Bebo.com).

The witty concept for the ad was designed by agency Bloodybigspider who devised the tagline “You can’t choose who you work with – but you can choose who you socialise with’’ against the backdrop of ‘the office oddball.’

The idea stemmed from the notion that the first place the majority of London professionals, who have re-located to the Capital, start meeting people and making friends is at the office, which can be restrictive and not always a place you’ll find genuinely like minds. But with increasingly fast-paced lives restricting the time and opportunities to meet new people outside of work it can be easy to get stuck in the rut of going out with the same people time after time.

Sanchita Saha founder and CEO of CitySocialising commented:

“We decided to take the tongue-in-cheek approach with the ad as this best represents the company and our community’s personality – CitySocialisers are people who don’t take themselves too seriously, are laid-back, fun and enjoy having a laugh. We really wanted to speak to the average young, professional Londoner with the campaign as this group best reflects our user-base who are significantly re-locators as opposed to London natives, have developed new friendships primarily at work and may be looking to branch out. Having your social circle restricted to the people you work with is a major reason for people joining CitySocialising because it’s not easy to find new friends and meet new people outside your existing circle. We’ve all been stuck talking to the office geek at work nights out – joining CitySocialising opens up a whole new world of opportunities to socialise and meet new like-minded people so that socialising with the office crowd doesn’t have to be the only option.”

London was the natural choice for the socialising network to launch this campaign as the city accounts for 40% of their current user-base and this creative in particular is targeted towards the 25-45 year old ABC1 demographic commuting back and forth to work.

This latest move builds on a successful start to the year which has seen a 40% increase in new subscription revenue compared to their previous high in October 2010, and a 66% lead on the same period last January. The number of new people joining CitySocialising has increased by 100% this January compared to their previous high indicating that now more than ever people are looking to connect with new friends and kick start their social lives in 2011.

Sanchita went on to say:

“The timing of these ads was carefully considered. January is typically one of our busiest months and this year has been no exception. We’ve seen a massive increase in activity both online and offline with existing users organising 56% more events and activities and more than double (102%) the number of bookings onto events to meet new people, compared to Oct 10 – a whopping 109% and 254% increase respectively on the same period last January. This means that new members registering will have a great range of socials to choose from in their local area.”

The ads will run until the end of January and are supported by CitySocialising’s free draw to win over £3000 worth of vouchers as part of their ‘Win a Free Social life’ competition. CitySocialising plan to build on this first foray into the offline marketing space with further campaigns later in the year.

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About CitySocialising:

CitySocialising is the UK’s leading Online2Offline socialising network and community for outgoing urbanites, backed by PROfounders, the European VC fund set up by tech luminaries Brent Hoberman (Lastminute.com) and Michael Birch (Bebo.com). Pioneering the convergence of virtual and real world networking in the UK, CitySocialising enables young professionals to meet new people and new friends locally whilst exploring and enjoying their city’s social scene. Launched with R&D funding from the Princes Trust in 2007 with a site and service in London, the network has since developed a community of over 100,000 users, across 50 cities in the UK, each overseen by a local Community Manager.

For more information contact:

Lucy@citysocialising.com

Investment to focus on product development and recruitment

London – 7 December 2010: CitySocialising, the UK’s leading Online2Offline subscription-based ‘socialising network’ for outgoing urbanites to meet new friends, has secured £1m in funding to invest in the expansion and development of the business.

The Series A round investment, which follows early-stage backing in March 2009 by the London Business Angels network, included serial Angel Tech Investor Stephen Bullock and was led by PROfounders Capital, the European VC fund backed by some of the UK’s most successful tech entrepreneurs, including Brent Hoberman and Michael Birch. The firm has a focus on the next generation of online businesses with previous investments including Made.com, TweetDeck and Keynoir.

Since its launch in London in January 2007, CitySocialising has boot-strapped its expansion into 20 major UK cities and most recently the company has rolled out sites into a further 30 cities across the UK. The network has attracted over 100,000 users and delivers more than 600 group ‘socials’ every month across the country organised and hosted by users and by local Community Managers. Users are a combination of city newcomers and re-locators looking to explore their city and build a social network from scratch, and city locals and settlers seeking to meet new likeminded people beyond their usual social and work circles.

Michael Birch, co-founder of Bebo, sold to AOL for $850m in 2008, commented “It’s exciting to see CitySocialising operating in a unique way within the Online2Offline space by successfully combining online social networking with genuine relationship-building in the real world around events. They’ve made great progress so far in organically developing a loyal and mobilised community and I’m looking forward to working closely with them to innovate further and realise the full potential of this space.”

Rogan Angelini-Hurll, General Partner, PROfounders Capital went on to say: “We are firm advocates of the power of the internet to bring people together in the offline world and are excited to be part of the growth of CitySocialising. We were also very impressed by Sanchita Saha, the CEO of CitySocialising, and the team and are looking forward to helping as they grow CitySocialising into deeper and broader local communities.”

Stephen Bullock, Non Exec Chairman CitySocialising commented that ”CitySocialising has a proven business model and with this investment gives the business the opportunity to scale and secure a valuable lead position in the social networking space”.

The funding will be focused on product & mobile development and expansion along with recruitment of further key Executives including Marketing and Business Development Director and Product Manager.

Sanchita Saha, CEO and founder of CitySocialising commented: “Winning the backing of such prolific tech entrepreneurs such as Michael and Brent is as incredible for us as the investment itself. We’re very much looking forward to leveraging their collective knowledge and experience in the social and consumer internet space to help shape and execute our product and growth strategy to build on the success that we’ve achieved to date.”

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About CitySocialising:
Launched with R&D funding from The Prince’s Trust, CitySocialising is an early-stage and growing social network addressing the need to find local and likeminded people to socialise with in the real world around interests and events. Pioneering the convergence of virtual and real world networking, CitySocialising originated in London, and has organically developed a community of over 100,000 users spanning 50 city networks across the UK & Scotland, overseen by local Community Managers.

About Sanchita Saha (CEO & Founder):
Sanchita, a UCL Maths graduate, enjoyed a 7 year BBC career, predominantly in radio and digital radio operations and production, before leaving to found CitySocialising. Starting in TV Production and Finance, she was hand-selected to work in Radio 1’s Operations department by controller Andy Parfitt via the BBC’s first ever talent scheme and went on to form part of the BBC’s start-up team to launch the corporation’s digital urban music station, 1Xtra. In the past two years, Sanchita has been recognised as a BT Essence of the Entrepreneur winner, in Management Today’s ‘35 Women Under 35’ business list published in the Sunday Times; Courvoisier Future 500 list as one of the UK’s 100 brightest business stars of the future and winner of the People’s Choice Award, voted for by the public, in the Handbag.com Business Awards.

For more information on CitySocialising, please contact:
Emma Turner, Edelman PR
Emma.Turner@edelman.com
t: +44 (0)20 3047 2202

A big thanks to Leon Bailey- Green for including CitySocialising in his British websites and the people behind them blog.

Leon goes behind the computer screen to see who is running British websites and how they got there, so it’s not just another directory and Leon chooses who goes in and who does not.

LEON is the founder of The Online Fashion Agency,  a fashion website communications company, which publishes news about fashion websites and offers communications services to market leading businesses in fashion e-commerce.